One of the challenges of doing business is the emergence of competitors in the same business. Ali Good Antra, business owners Bebek Garang, said competition in business will always be there and can not be avoided.
.jpg)
"We should have a provision for this competition so as not to lose competitiveness," Ali said in a talk show Overcome Mighty Competition Culinary SMEs in Tuberose, 2012 at Hall Basket Senayan, South Jakarta, Indonesia, recently.
According to Ali, when doing business there are several things that must be prepared to face competition, among others:
1. Mature concept
Running a business does not just need an idea and passion alone. However, a thorough business concept is also very necessary. The concept of mature business will help you to be able to recognize a variety of potential and market share in the business you want to target. In addition, the concept of mature business will also be able to make the business run more optimally.
In determining the business concept, there are several things to consider, among others, public taste, or the characteristics of people's lifestyles, purchasing power, sources of raw materials, to the existence of similar businesses.
"These considerations will help to determine the success or failure of the business done," he advised.
2. Careful planning
The concept of mature business, will help to create a business plan that is also mature. "In doing business can not be arbitrary because in business, you are risking quite a lot of investment. If planning is not done, everything will be in vain and a big loss," he explained. In careful planning, a business plan must be made.
Are included in the business plan include: outlining the concept of business, vision, mission, promotional plans, marketing plans, employee, financial regulation plan, to determine the risk analysis that may be experienced in the business. With the careful planning, you can determine a way out or a solution to any problems that may be encountered, including face similar competition.
3. Evaluation and innovation
Competition with similar businesses often can not be avoided. But actually this competition can make you become more creative to be creative. With the competition will make you become more innovative to create an added value in the products sold. Innovations made in a variety of side glances will attract customers to your products over the competition.
In addition to innovation, it is necessary to evaluate business continuity. You can not just close our eyes in running a business, an evaluation of the deficiencies and the value of doing business is also required to further advance the business dilakukan.a
4. Market expansion
To face the business competition, one of the ways that can be used is to expand the product market. Expansion of the product market could mean expanding the focus and target market being targeted. For example, if initially only selling variant of spicy food that is intended for an adult, it could not hurt to create a new variant of the menu that can be enjoyed by the children. The expansion of this market share will also increase revenue while providing added value to the customer on the products sold.
In addition to expanding market share, market expansion can also be done by opening new branches of business. Branch of this new venture will help to control the market similar business. "However, prior to the expansion of the branch system should attempt has been strong and stable," he advised.
5. Standardization
Has many branches can indeed help businesses overcome the tough competition in the business. Only thing to note is the similarity of product variants are sold in all branches owned.
"Standardization is necessary so that the customers do not be disappointed when purchasing your product in the branches of the business. Standardization is very necessary especially if your culinary business. Standardization recipe serves to generate a sense of uniform in all branches," he said.
6. System
A strong business systems will help businesses to survive longer and get the desired profits. Create a business system that is stable and strong. Once considered a strong business foundation, then did the expansion of the market with a variety of business systems desired, for example to open a branch, until the franchise. "With a system that is robust and consistent effort will be a positive value for the investors who are interested in doing business with you," he concluded. (* / Kompas.com)
Reference:
http://www.ciputraentrepreneurship.com/rencana-bisnis/trik-menghadapi-persaingan-bisnis
0 comments:
Post a Comment